Text says: Awareness is useless. Grey text on a semi-transparent white square over a purple background in which a stop sign can be seen.

Awareness is useless

“We need to raise awareness!!!” scream the campaigners, before going off to create a campaign that excludes the very people that they’re raising awareness for. For an example, have a look at endsteptember.
What does all this raising awareness actually accomplish?? What is gained by raising awareness?? Absolutely nothing is what is accomplished.