Text says: How to plan an "Awareness!!!" campaign. White text outlined with purple over a purple block background.

How to plan an “awareness!!!” campaign

If I have learned anything over the weekend, it is that “awareness!!!” campaigns are really, really important to some people. I’m not entirely sure why because, for the most part, awareness campaigns are just icky.
There are a lot of problems with the way awareness is raised. Most often, they focus on the pathology paradigm.